The winery is located in Varano on the promontory of the Conero Natural Park, southeast of Ancona, on the hills overlooking the Adriatic Sea, a typical area of Rosso Conero.

The particular geographical position, the experience and enthusiasm of the owners and the prestigious collaboration of the winemaker Giancarlo Soverchia, have ensured that the wines of the Lanari Estate were awarded and recognized in Italy and abroad on the best wine guides.

The soil rich in limestone rocks and the mild and ventilated Mediterranean climate, allow a particular yield of the Montepulciano and Sangiovese vines with a production of Rosso Conero DOC and Rosso Conero Riserva DOCG.