The town where LeWolf was born, Sarnano, is within the Sibillini Mountains National Park. It will be the latter, the place where the wolf resides, that will give the name to the collections.

Central is respect for nature, especially through the use of recycled materials and fabrics, and attention to reducing environmental impact. The will of the brand is to bind itself over time in an increasingly strong way to the Sibillini Mountains National Park, and to give life to a virtuous circle.

Not only the wolf, the moon also has its symbolic value: a metaphor for the goals to be achieved, of the desire to aim high without ever giving up. What LeWolf has to say is that for those who believe in their abilities, dare and commit, every goal is achievable. For the founders, this is the starting point of a dream; for those who will dress LeWolf, it can become the desire to get involved for a new freedom.